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How does an outsider view your design brief for a logo, brand color choices, and corporate identity? What's the underlying proposition? What are you communicating to your client through your message and words? Do you already have this in mind, or could you use some help establishing your identity?
A proposition is a concrete promise to your customer that stems from your positioning. Your proposition makes it clear to your customer what exactly they can expect from you. Why do you do the things you do, how do you do them, and what do you have to offer?
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